dinsdag 13 november 2007

Opdracht Marketing: klantenanalyse

Deze opdracht zagen we op het einde van de les. De bedoeling is dat iedereen deze vragen tegen volgende les kan beantwoorden. Begin volgende les bespreken we dan elkaars resultaten.

Vragen kan je posten via 'reageer'.

Ken je klant

1. Noem 3 (DRIE) behoeften van mensen die ingevuld worden door jouw project
2. Worden deze behoeften op dit moment al ingevuld door een concurrent?
Zoja, kan je een behoefte vinden die door jouw site wordt ingevuld, maar niet door de andere sites?
3. Wat weet je over je surfers (geo, lifestyle, geslacht, leeftijd, beroep, karakterkenmerken,levensfase, hobby’s…). Welke consequenties hebben deze kenmerken voor de uitbouw van je project?
4. Noem 3 belangrijke items die jouw klanten belangrijk vinden in in hun zoektocht naar jouw product + orden?
5.Hoe kan je meer te weten komen over je klanten?
6. Kan je je klanten onderverdelen in verschillende groepen?

19 opmerkingen:

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